Tahaab Rais
Chief Strategy Officer at Publicis Groupe
Dubai, Vereinigte Arabische Emirate
TitelRoman: An Ode to Arab Feminism - Music Video
BriefMashrou’ Leila are a Lebanese band who compose songs about societal issues affecting the Arab world. To promote their new album in a provocative way, a video was shot by an Arab woman director. The song’s theme of betrayal was turned into a message of empowerment, and it was the first time an Arab Muslim woman had been seen dancing in music video meant for Arab male artists. It also turned the hijab and the abaya into symbols of grace, determination, strength and liberation.
Agentur
Kampagne Roman: An Ode to Arab Feminism
Werbende Mashrou' Leila
Marke Ibn El Leil (Son of the Night) Deluxe Edition
PostedNovember 2018
Geschäftsbereich Schallplatten, CDs, DVD & Videos
Story Ibn El Leil (Son of the Night) is an album created by Mashrou' Leila, an independent Lebanese band in Lebanon.
Medientyp Internet-Film
Creative Director
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Executive Creative Director
Head of Strategy
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