Tahaab Rais
Regional Head Of Planning at FP7
Dubai, Vereinigte Arabische Emirate
TitelAs far as we go
Agentur
Kampagne As far as we go
Werbende Almosafer
Marke Almosafer
Datum der ersten Ausstrahlung/Veröffentlichung
Geschäftsbereich Reisebüros, Reiseführer
Philosophie We all probably acknowledge that the world today is more divided that it has ever been. Even in Ramadan, a time of year that encourages empathy, generosity, compassion and opening doors, people in the Middle East as well as around the world haven’t seized to put down their divides. It often remains a world of “us” vs “them”. Almosafer (https://ae.almosafer.com/), a leading omni-channel travel brand from Saudi Arabia, is sending a message during Ramadan and after Ramadan, like never before – a message carrying the values and the true spirit of Ramadan from the Middle East to the world, through the eyes of a child. Now, Ramadan content in the Middle East tends to focus on the region itself. But, this Ramadan, Almosafer is breaking precedence among Middle Eastern brands. The brand is stepping outside the cliched Ramadan songs and traditions, and instead, it is sharing a story of a child travelling abroad, carrying the spirit of Ramadan to a place that has not experienced Ramadan. The launch film shows the child bringing the magic and beauty of Ramadan to the world, just like Christmas ads do for brands during Christmas. The film starts with the child planning her journey to meet someone very specific, setting off post Iftar (the breaking of the fast) at night, starting her Suhour (the opening of the fast pre-dawn) with a meal and dates on a flight, travelling across continents and finally, reaching her destination in a surprising reveal.
Medientyp Interaktiv
Länge
Produktionsfirma
Head of Brand
Executive Producer
Regisseur
Direktor Fotografie
Casting
Produzent
Creative Director
Creative Director, Copywriter
Art Director
Creative Director, Copywriter
Creative Director
Head of Strategy
Head of Content/PR
Herstellungsleiter
1st AD
2nd AD
Art
Art
Wardrobe
Gaffer
Liedtexter
Sänger
Komponist
Songwriter
Songwriter
Songwriter
Sänger
Cutter
Grad
Sounddesigner
Tonstudio
Sound Effect
Produzent Post-Produktion

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