|Titel||A World We Deserve|
|Agentur||FP7/DXB - McCann Worldgroup|
|Kampagne||A World We Deserve|
|Datum der ersten Ausstrahlung/Veröffentlichung|
|Story||amadan during COVID-19 isn’t just another Ramadan. An environment of pessimism lingers in a month that has always been one full with optimism and celebration. But, there’s a lot of good happening around us and between us. And that good is worth remembering during this crisis and even after we get through it. So, Babyshop, a children’s retailer is sharing a poignant film this Ramadan encouraging us to remember what we’ve learnt from these challenging times. And it has done so through sourcing thoughts from children around 9 countries in the world. Told through the eyes and the words of children, a moving song echoes the sentiment of remembering the good we’ve done amidst the worst of times we’ve faced, and forms the backdrop to black & white photographs with quotes from the children. The execution style was chosen to differentiate from the typical Ramadan and COVID-19 ads and break away from oft-trodden territories.|
|Head of Strategy||Tahaab Rais|
|Agency Producer||Vicky Kriplani|
|Regional Creative Director||Oliver Robinson|
|Regional Creative Director||Fouad Abdel Malak|
|Art Director||Tahaab Rais|
|Creative Director||Tahaab Rais|
|Executive Creative Director||Karim Kazan|
|Art Director||Karim Kazan|
|Creative Director||Aunindo Sen|
|Group Account Director||Vicky Kriplani|
|Digitale Retuschierung||Amit Borawake|
|Werbeleiter||Mona El Zibda|
|Produktionsfirma||FP7/DXB - McCann Worldgroup|
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