Tahaab Rais
Regional Head Of Planning at FP7
Dubai, Vereinigte Arabische Emirate
TitelA World We Deserve
Agentur
Kampagne A World We Deserve
Werbende Babyshop
Marke Babyshop
Datum der ersten Ausstrahlung/Veröffentlichung
Geschäftsbereich Online-Verkauf, E-commerce
Story amadan during COVID-19 isn’t just another Ramadan. An environment of pessimism lingers in a month that has always been one full with optimism and celebration. But, there’s a lot of good happening around us and between us. And that good is worth remembering during this crisis and even after we get through it. So, Babyshop, a children’s retailer is sharing a poignant film this Ramadan encouraging us to remember what we’ve learnt from these challenging times. And it has done so through sourcing thoughts from children around 9 countries in the world. Told through the eyes and the words of children, a moving song echoes the sentiment of remembering the good we’ve done amidst the worst of times we’ve faced, and forms the backdrop to black & white photographs with quotes from the children. The execution style was chosen to differentiate from the typical Ramadan and COVID-19 ads and break away from oft-trodden territories.
Medientyp Internet-Film
Länge
Regisseur
Head of Strategy
Agency Producer
Cutter
Kolorist
Regional Creative Director
Regional Creative Director
Texter
Art Director
Creative Director
Executive Creative Director
Texter
Art Director
Creative Director
Group Account Director
Sänger
Songwriter
Komponist
Digitale Retuschierung
Werbeleiter
Werbeleiter
Werbeleiter
Werbeleiter
Produktionsfirma

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