Babyshop - "A World We Deserve"

FP7/DXB - McCann Worldgroup

FP7/DXB - McCann Worldgroup Dubai, Vereinigte Arabische Emirate

Awards

13958

Marke: Babyshop
Länder: Vereinigte Arabische Emirate

Werbende: Landmark Group

Titel	A World We Deserve
Agentur	FP7/DXB - McCann Worldgroup
Kampagne	A World We Deserve
Werbende	Landmark Group
Marke	Babyshop
Datum der ersten Ausstrahlung/Veröffentlichung	2020 / 4
Geschäftsbereich	Online-Verkauf, E-commerce
Story	amadan during COVID-19 isn’t just another Ramadan. An environment of pessimism lingers in a month that has always been one full with optimism and celebration. But, there’s a lot of good happening around us and between us. And that good is worth remembering during this crisis and even after we get through it. So, Babyshop, a children’s retailer is sharing a poignant film this Ramadan encouraging us to remember what we’ve learnt from these challenging times. And it has done so through sourcing thoughts from children around 9 countries in the world. Told through the eyes and the words of children, a moving song echoes the sentiment of remembering the good we’ve done amidst the worst of times we’ve faced, and forms the backdrop to black & white photographs with quotes from the children. The execution style was chosen to differentiate from the typical Ramadan and COVID-19 ads and break away from oft-trodden territories.
Medientyp	Internet-Film
Länge	124 seconds
Regisseur	Tahaab Rais
Head of Strategy	Tahaab Rais
Agency Producer	Vicky Kriplani
Cutter	Ashraf Muhammadunny
Kolorist	Ashraf Muhammadunny
Regional Creative Director	Oliver Robinson
Regional Creative Director	Fouad Abdel Malak
Texter	Tahaab Rais
Art Director	Tahaab Rais
Creative Director	Tahaab Rais
Executive Creative Director	Karim Kazan
Texter	Karim Kazan
Art Director	Karim Kazan
Creative Director	Aunindo Sen
Group Account Director	Vicky Kriplani
Sänger	Brittin Lane
Songwriter	Tahaab Rais
Komponist	Brittin Lane
Digitale Retuschierung	Amit Borawake
Werbeleiter	Mitin Chakraborty
Werbeleiter	Mona El Zibda
Werbeleiter	Karla Nicoletti
Werbeleiter	Joana Lima
Produktionsfirma	FP7/DXB - McCann Worldgroup