|Titel||A Dad's Job|
|Agentur||FP7/DXB - McCann Worldgroup|
|Kampagne||A Dad’s Job|
|Datum der ersten Ausstrahlung/Veröffentlichung|
|Story||“A Dad’s Job”, launched on social media, Home Centre is first sharing a message to those who are living without a dad, that this Father’s Day they can also celebrate their moms who do a dad’s job every day. The film shows children saying the one message they’d love to share on Father’s Day.|
|Philosophie||So, as the world celebrates Father’s Day on June 21 with deserving tributes to dads, Home Centre, a leading home retailer in the Middle East, is using Father’s Day as a stage to support those moms who double up as dads.|
|Problem||Many single moms in the Middle East tend to not only face everyday challenges of bringing up their children by themselves, they also have to deal with everyday obstacles created by members in their communities, in their society and even in their families. People do not accept a mother playing the role of both parents or do not believe a mother can be good enough to do both parts. Now, no brand in the Middle East has addressed these cultural issues that single moms face.|
|Head of Marketing||Siddarth Sivaprakash|
|Regional executive creative director||Oliver Robinson|
|Regional executive creative director||Fouad Abdel Malak|
|Head of Strategy||Tahaab Rais|
|Creative Director||Tahaab Rais|
|Group Account Director||Vicky Kriplani|
|Creative Director||Aunindo Anoop Sen|
|Texter||Aunindo Anoop Sen|
|Art Director||Bana Salah|
|Executive Producer||Manasvi Gosalia|
|Post-Produktion||mary bou akl|
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