Tahaab Rais
Regional Head Of Planning at FP7
Dubai, Vereinigte Arabische Emirate
TitelA Dad's Job
Agentur
Kampagne A Dad’s Job
Werbende Home Centre
Marke Home Centre
Datum der ersten Ausstrahlung/Veröffentlichung
Geschäftsbereich Gemeinnützige Organisationen
Story “A Dad’s Job”, launched on social media, Home Centre is first sharing a message to those who are living without a dad, that this Father’s Day they can also celebrate their moms who do a dad’s job every day. The film shows children saying the one message they’d love to share on Father’s Day.
Philosophie So, as the world celebrates Father’s Day on June 21 with deserving tributes to dads, Home Centre, a leading home retailer in the Middle East, is using Father’s Day as a stage to support those moms who double up as dads.
Problem Many single moms in the Middle East tend to not only face everyday challenges of bringing up their children by themselves, they also have to deal with everyday obstacles created by members in their communities, in their society and even in their families. People do not accept a mother playing the role of both parents or do not believe a mother can be good enough to do both parts. Now, no brand in the Middle East has addressed these cultural issues that single moms face.
Medientyp Internet-Film
Länge
Produktionsfirma
Head of Marketing
Werbeleiter
Werbeleiter
Werbeleiter
Werbeleiter
Werbeleiter
Werbeleiter
Regional executive creative director
Regional executive creative director
Head of Strategy
Creative Director
Texter
Group Account Director
Creative Director
Texter
Art Director
Texter
Kundenbetreuer
Texter
Executive Producer
Regisseur
Produktionsleitung
Produzent
Cutter
Post-Produktion
Komponist
Produktionkoordinator

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