Tahaab Rais
Chief Strategy Officer at Publicis Groupe
Dubai, Vereinigte Arabische Emirate
TitelThe Hidden Room
Agentur
Kampagne The Hidden Room
Werbende Home Box
Marke Home Box
Datum der ersten Ausstrahlung/Veröffentlichung 2022
Geschäftsbereich Haushaltsgeräte, Möbel & Gartenbedarf
Philosophie This film, inspired from research where Home Box and Leo Burnett asked 329 domestic workers about their favorite place in the homes they work in, and out of all the places they spoke about, the workers’ living space, remained unmentioned.
Through this premise, the film addresses an inequality delicately and sensitively. Expat domestic workers are employed in many homes in the Middle East, often working for years for the same families, living away from their own families. They come from all over the world. But while they work in towering skyscrapers and big villas, their rooms remain very small spaces – typically 7 feet x 10 feet, but sometimes even smaller. These rooms are often furnished with second-hand or third-hand furniture, mismatched, worn out or dingy.
So, the “The Hidden Room Collection” was created by the agency, Leo Burnett Dubai. It’s a specially curated collection, designed in collaboration with Home Box’s design team, that provides beautifully designed furniture and furnishing items for the small spaces where domestic workers live. With these smart living solutions, Home Box can help to transform these spaces, so people feel at home in the homes they work in.
Problem  
 
 
Medientyp Internet-Film
Länge
Soundtrack Art of Silence by Uniq featuring Onio
Produktionsfirma
Werbeleiter
Werbeleiter
Werbeleiter
Chief Executive Officer (CEO)
Chief Creative Officer
Leiter Strategie
Regisseur
Story
Sounddesigner
Produktionsleitung
Executive Producer
Direktor Fotografie
Creative Director
Texter
Creative Director
Art Director
Texter
Creative Teammitglied
Creative Teammitglied
Assistant Director
Cutter
Redaktionsbüro Cold Cutz
Grad
Kolorist
Grad LZRD
Strategic & Creative Excellence Designer
Kundenbetreuer
Kundenbetreuer
Executive Producer
Produktionkoordinator
Produktionsdesigner
Production Account Director
Production Account Manager
Post-Produktion
Post-Produktion
Post-Produktion
Post-Produktion
Operations Direktor
Senior Manager
Senior User Experience Specialist

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