IKEA - "Réveillez votre living"

DDB Brussels

DDB Brussels Brussels, Belgien

6798

Marke: IKEA
Länder: Belgien

Werbende: IKEA

Titel	Réveillez votre living
Agentur	DDB Brussels
Kampagne	Réveillez votre living
Werbende	IKEA
Marke	IKEA
Datum der ersten Ausstrahlung/Veröffentlichung	2018 / 5
Geschäftsbereich	Haushaltsgeräte, Möbel & Gartenbedarf
Philosophie	With this spot, IKEA wants to emphasise the natural elements in a living room. This can come in many forms, and includes natural materials, silence and the lush plants that can sometimes be found there. IKEA wants to invite everyone to disconnect for a moment by bringing nature into his or her living room. DDB translated this idea with an amusing commercial featuring a flock of sheep in the lead role.
Problem	The living room plays a vital role for IKEA. It is the most important room in the house and can be used for various activities, depending on the time, the situation and the age of the occupants. IKEA wants to make Belgians aware of the many possibilities offered by their living room and show them how easy it is to transform a living room into something else. IKEA attaches great importance to animal welfare. All the sheep in the television spot were, of course, treated with the greatest of respect.
Medientyp	Fernsehen
Länge	75 seconds
Soundtrack	It’s A Beautiful Day – Queen
Produktionsfirma	CZAR
Creative Director	Dieter De Ridder
Creative Teammitglied	Antoinette Ribas
Creative Teammitglied	Grégory Ginterdaele
Kundenbetreuer	Francis Lippens
Kundenbetreuer	Annelies Nyns
Kundenbetreuer	Maria-Laura Laubenthal
Strategist	Dominique Poncin
Strategist	Jorian Vanvossel
PR Coordinator	Kenn Van Lijsebeth
Agentur TV-Produzent	Brigitte Verduyckt
Regisseur	Joe Vanhoutteghem
Direktor Fotografie	Grimm Vandekerckhove
Produzent	Lander Engels