Tomás Pimenta da Gama
Copywriter at Fuel Lisbon
Lisbon, Portugal
TitelMC
Agentur
Kampagne Breathe
Werbende Oxigenio Radio Station
Marke Oxigenio Radio Station
Datum der ersten Ausstrahlung/Veröffentlichung 2014 / 2
Geschäftsbereich Fernseh- & Radioprogramme & Sender
Philosophie Oxigenio Radio Station. For those who breathe music.
Problem Oxigénio is one of the most well known radio stations in Portugal, for the coolest radio audience. Living on the mood of downtempo, drum and bass, dubstep and so on, this is a radio build up for those who need music to relax, breathe in and breathe out. But they never had a strong graphic approach or communication online/offline. 
Ergebnis Finally, the brand stretches out "off air", pulling cool visuals to press, poster and online. Using the claim that everybody uses to describe the radio and what it stands for, “Music to Breathe”, McCann Lisbon created a print campaign to celebrate those who can’t live without music. Under the concept “For those who breathe music”, McCann designed in a very scientific approach a campaign with specific kinds of people, in their own chests, using their own tracheas as an ear plug: a hipster, a groove girl, a MC. 
Medientyp Plakat
Executive Creative Director
Art Director
Texter
Texter
Texter
Illustration

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