Walkers - "Walkers Deep Ridged"

AMV BBDO

AMV BBDO London, Großbritannien

10490

Marke: Walkers
Länder: Großbritannien

Werbende: Walkers

Titel	Walkers Deep Ridged
Agentur	AMV BBDO
Kampagne	Go Big or Go Home
Werbende	Walkers
Marke	Walkers
Datum der ersten Ausstrahlung/Veröffentlichung	2014 / 4
Geschäftsbereich	Nahrungsmittel
Story	‘Go Big or Go Home’, a multi-platform immersive video experience, could win you up to £50,000. Walkers Deep Ridged, personified by the game’s fictional host Lester Leycroft, invite you to trade your pack of crisps for the opportunity to win £5, then £25, all the way to the grand prize of £50,000.When you enter your on-pack code into the game’s bespoke website, Lester, “a man without fear”, introduces you to the game and presents you with the choice to either “Go Big” and potentially win big, or “Go Home” with your cash and avoid losing everything. Lester encourages “going big” at every stage, goading players to be brave and scolding those who conservatively retire “home”
Philosophie	AMV BBDO, in partnership with Initials Marketing, has created an original digital campaign for Walkers, aiming to drive sales and awareness by getting young males to buy a pack of Deep Ridged and play ‘Go Big or Go Home’.
Medientyp	Internet-Film
Länge	103 seconds
Werbeleiter	Peter Charles
Werbeleiter	Sam Hinchcliffe
Werbeleiter	Tom Durrant
Texter	Tim Riley
Art Director	Tim Riley
Kundenbetreuer	Tom Shattock
Kundenbetreuer	Anna Taylor
Kundenbetreuer	Ned Paterson
Agency Producer	Ian Whittle
Agency Producer	James Rowley
Agency Producer	Jessica Savory
Agency Producer	Maebh Kelly
Agency Producer	Hayley Williams
Etat-Planer	Lilian Sor
Medienagentur	OMD
Medienplaner	Benjamin Cooper
Produktionsfirma	Acne
Regisseur	Henrik Sundgren
Filmproduzent/Produzent	Ben Clark
Filmproduzent/Produzent	Barty Dearden
Filmproduzent/Produzent	Niclas Bergström
Post-Produktion	Acne
Audio-Postproduktion	Acne
Interaktives Design	Acne