Ajab started his career at Saatchi London in 1987, when the agency was at its zenith. He went on to work on some of the world’s biggest brands, holding positions as Regional and Global CD, on Sony, British Airways, Delta Airlines, General Mills, Mondelez, Coca Cola, P&G, T-Mobile and at WPP Team Vodafone.
He is a strategically minded creative famous for spending as much time in the planning department as in the creative. This has helped him bring in over £200 million of new business across his career.
From a creative perspective he is very hands-on and likes to lead from the front. This has cemented his reputation as one of the worlds most awarded creatives with over 300 prizes at shows such as D&AD, Cannes and the One Show.
His work can be viewed at www.ajabsamrai.co.uk
More recently, he boldly took on the role as CCO of the Ogilvy Group in Japan – at the time it was a financially struggling, 300 staff business written off as an ‘adaption outpost’ in the notoriously difficult Japan market.
Within 18 months, he was credited with turning the group around with a winning new business streak that changed the operation into a top 20 performing global office. Bold creative work then also took the agency from unranked to become the most awarded International agency in Japan, 2015, 2016, 2017 and 2018.
Further success came with winning both Campaign’s Creative Agency of the Year and Creative of the Year.
He puts these successes down to his unique creative methodology which is now at the core of a new business he founded with two partners in 2019 called BLITZWORKS.
Perfectly suited to the current times, BLITZWORKS is a strategic and creative consultancy offering clients the fastest, most transparent, most collaborative and most productive creative process, delivering new creative platforms or new work on existing platforms in three days, not months, with further creative development at speed as required.