Michele Pavao
Line Producer at Hotel Surreal Arts
São Paulo Area, Brazil, Brasilien
TitelThe Greatest Carnival Without Pain
Agentur
Kampagne The Greatest Carnival Without Pain
Werbende Sanofi Medley Farmaceutica
Marke Dorflex
Datum der ersten Ausstrahlung/Veröffentlichung 2019
Geschäftsbereich Medikamente
Philosophie Salvador is the Brazilian capital of Carnival, world-famous for its intensity and energy. But spending days partying around town takes a toll on the body: muscle pain. Worse: it makes people miss part of the most important Brazilian party.
Dorflex, the number 1 pain reliever in Brazil, wasn’t OK with that. We needed to save people's Carnival from the pain, or like we say in Portuguese, “dor”. But how could we help people overcome it when “dor” is present even on the name of the city? In order to strikethrough "dor", we transformed the city of Salvador into the city of SALVA (which means “SAVE” in Portuguese).
Medientyp Außenwerbung
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Marketing Director
Marketing Director
Marketing Director
Marketing Director
Marketing Director
Marketing Director
Medienplaner
Medienplaner
Medienplaner
Medienplaner
Medienplaner
Medienplaner
PR Agency
PR Executive
PR Executive
PR Executive
PR Executive
PR Executive
Agency marketing/ PR
Account Executive
Account Executive
Account Executive
Etatdirektor
Kundenbetreuer
Planning Director
Etat-Planer
Etat-Planer
Etat-Planer
Etat-Planer
Etat-Planer
Chief Creative Officer
Creative Director
Creative Director
Texter
Texter
Art Director
Agency Executive Producer
Agency Executive Producer
Agency Producer
Agency Producer
Agency Producer
Agency Producer
Agency Producer
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