| Titel | Superhero |
| Agentur | DDB Group Aotearoa |
| Kampagne | Live a little freer |
| Werbende | AA Insurance Limited |
| Marke | AA Insurance |
| Datum der ersten Ausstrahlung/Veröffentlichung | 2018 / 8 |
| Geschäftsbereich | Versicherung |
| Philosophie | AA Insurance has launched a new brand campaign via DDB New Zealand called 'Live a Little Freer'. DDB has brought the story to life by following the journey of three characters who embody freedom, confident in the knowledge they are protected with AA Insurance. A loveable superhero kid, an older gentleman, and a woman in her car are portrayed as carefree, as life's dramas play out around them. AA Insurance head of marketing and distribution, Richard Park, says the campaign embraces the brand's personality and dedication to customer satisfaction. The integrated campaign will roll out in TV, cinema, digital, social media and radio. |
| Medientyp | Fernsehen & Kino |
| Länge | |
| Head of Marketing Communications | Richard Park |
| Creative Director | Ben Pegler |
| Executive Creative Director | Shane Bradnick |
| Chief Creative Officer | Damon Stapleton |
| Executive Producer | Judy Thompson |
| Planner | Anna Gunnell |
| Media Services | Thinza Mon |
| Texter | Veronica Copesake |
| Art Director | Julia Ferrier |
| Kaufmännischer Geschäftsführer | Lucy Paykel |
| Kaufmännischer Geschäftsführer | Clare Van Tiel |
| Planning Director | Rupert Price |
| Lead Business Partner | Kate Lines |
| Sound Mix and Design | Craig Matuschka |
| Sound Mix and Design | Liquid Studios |
| TV Producer | Samantha Royal |
| Production Company | FINCH |
| Executive Producer | Karen Bryson |
| Director | The Bobbsey Twins From Homicide |
| Direktor Fotografie | Zoë White |
| Producer | Rebekah 'Bex' Kelly |
| Offline Editor | Tim Mauger |
| Colourist | Jean-Clément Soret |
| Online Editor | Stuart Bedford |
| Online Editor | Jonte Wendt |
| Musiklizenzen | Jonathan Mihaljevich, Franklin Rd. |
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