Jessica Apellaniz
V.P. Creative at Publicis Mexico, Mexico City
Mexico City, Mexiko
TitelStreetGuard
Agentur
Kampagne StreetGuard
Werbende Tracking Systems de Mexico
Marke StreetGuard
Datum der ersten Ausstrahlung/Veröffentlichung 2018 / 5
Geschäftsbereich Andere
Philosophie Every day, 81 crimes against women are committed. This means there’s between 3 and 4 sexual abuses per hour.

Tracking Systems de México realized that its possible to reutilize the technology already on the streets to make noise at the right time to prevent a possible abuse against women.

That's why STREETGUARD were developed, a sensor that is installed in car doors and works as a network, this sensor is activated by a button that generates a 25-meter radio frequency wave, triggering the alarms of the cars that are around it.

This device does not affect the computers of the cars, nor the safety of them, because it is an independent system.
Medientyp Digitale Installationen
Länge
Head of Client Services
Kundenbetreuer
Etatdirektor
Global Chief Creative Officer
Chief Creative Officer
Executive Creative Director
Executive Creative Director
Creative Director
Stellvertretender Creative Director
Creative Teammitglied
Texter
Art Director
Art Director
Produktionsleitung
Agency Producer
Direktor Digital
Kreative Technologie
Produktionsfirma
Regisseur
Produzent
Digital Company
Produzent Post-Produktion
Tonstudio

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