kiran antony
Chief Creative Officer at Ogilvy India
Mumbai, Indien
TitelMessage Barter
Agentur
Kampagne Message Barter
Werbende The Akanksha Foundation
Marke Akanksha
Datum der ersten Ausstrahlung/Veröffentlichung 2013 / 9
Geschäftsbereich Karitative, Ehrenamtliche Organisationen
Slogan How kids 'forced' celebrities to campaign for them
Story What do you do when you don't have money for advertising? You 'force' the country's biggest celebrities to campaign for you :)Here's what Akanksha, an NGO in Mumbai, did to tell more and more people that they needed teachers for their schools. 
Philosophie Akanksha's kids spread a message for India's biggest celebrities and asked them to spread one for them in return.
Problem Akanksha, an NGO that provides free education to 5000 underprivileged kids, was looking for a cost effective idea to spread awareness about their need for teachers
Ergebnis 18 million people reached at no cost
Traffic to Akankahs's website went up 4 times
Teacher application went up 2.5 times.
Medientyp Interaktiv
Länge
Mehr Informationen akanksha.org
Texter
Texter
Art Director
Creative Director
Creative Director

An diesem Projekt beteiligte Leute

Könnte Ihnen auch gefallen...

Im Trend

Ein kostenloses Talentprofil erstellen Mitglied von AdForum werden

Los geht's