Titel | Message Barter |
Agentur | Ogilvy India |
Kampagne | Message Barter |
Werbende | The Akanksha Foundation |
Marke | Akanksha |
Datum der ersten Ausstrahlung/Veröffentlichung | 2013 / 9 |
Geschäftsbereich | Karitative, Ehrenamtliche Organisationen |
Slogan | How kids 'forced' celebrities to campaign for them |
Story | What do you do when you don't have money for advertising? You 'force' the country's biggest celebrities to campaign for you :)Here's what Akanksha, an NGO in Mumbai, did to tell more and more people that they needed teachers for their schools. |
Philosophie | Akanksha's kids spread a message for India's biggest celebrities and asked them to spread one for them in return. |
Problem | Akanksha, an NGO that provides free education to 5000 underprivileged kids, was looking for a cost effective idea to spread awareness about their need for teachers |
Ergebnis | 18 million people reached at no cost Traffic to Akankahs's website went up 4 times Teacher application went up 2.5 times. |
Medientyp | Interaktiv |
Länge | |
Mehr Informationen | akanksha.org |
Texter | Jigar Fernandes |
Texter | parth gadhia |
Art Director | rakesh jha |
Creative Director | kiran antony |
Creative Director | shahrukh irani |