Plusnet - "Made that way 1"

Accenture Song

Accenture Song London, Großbritannien

8067

Marke: Plusnet
Länder: Großbritannien

Werbende: Plusnet

Titel	Made that way 1
Agentur	Accenture Song
Kampagne	Made That Way
Werbende	Plusnet
Marke	Plusnet
Datum der ersten Ausstrahlung/Veröffentlichung	2016 / 8
Geschäftsbereich	Öffentliche Internet Service Providers (ISP)
Philosophie	The campaign comprises of multiple creative variants aimed to leverage the various formats in which online ads are now served. Brand front man ‘Plusnet Joe’ pokes fun at the situations we often find ourselves in when faced with ‘yet another ad’ by cutting through to the unassuming viewer and making light of the situation. The skippable formats aim to encourage viewers to stick around a bit longer rather than just hitting the skip button as soon as it’s presented, whilst the forced executions acknowledge the truth that they’ll be intruding on the viewers own time for the next 30 seconds and there’s not much the viewer or Joe can really do about it.
Problem	Celebrate how Plusnet can’t help but be helpful, thanks to their Yorkshire roots
Medientyp	Internet-Film
Länge	31 seconds
Tonstudio	Grand Central Recording Studios
Creative Teammitglied	Rob Donaldson
Creative Teammitglied	Joe Dennett
Creative Director	Dickie Connell
Etat-Planer	Matt Sadler
Etatdirektor	Alex Guyan
Agency Producer	Georgia Dickinson
Produktionsfirma	Kream
Regisseur	Damien O Donnell
Filmproduzent/Produzent	Paula Mackersey
Produktionsmanager	Francesca Resteghini
Direktor Fotografie	Peter Robertson
Cutter	Tom O Falherty
Cutter	Jonah Maddox
VFX Company	Kream
Post-Produktion	Anne-Marie Downes
VFX-Künstler	Beverley Wells
Kolorist	Scott Harris