Aldjia Bessalah
Designer at Dries Lauwers
Brussels, Belgien
TitelSuperheroes don't exist
Agentur
Kampagne Superheroes don't exist
Werbende Amnesty International
Marke Amnesty International
PostedJanuar 2014
Geschäftsbereich Menschenrechte
Slogan Superheroes don't exist. Only you have the power to protect human rights. Buy a candle.
Story In this online film, Amnesty International takes us behind the scenes of the superhero movies, only to come to the obvious conclusion that they do not exist. The message: we shouldn’t just sit back and wait for superheroes to save the world.
But don’t worry– although we may not have super powers, we still have power: the power to protect human rights. It’s our responsibility.
The film ends with the following lines: Superheroes don’t exist. Only you have the power to protect human rights. Support Amnesty. Become a volunteer or buy a candle.
Medientyp Case Study
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Radio Production Company Think’n Talk

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