Titel | Superheroes don't exist |
Agentur | Air, Partner of McCann |
Kampagne | Superheroes don't exist |
Werbende | Amnesty International |
Marke | Amnesty International |
Posted | Januar 2014 |
Geschäftsbereich | Menschenrechte |
Slogan | Superheroes don't exist. Only you have the power to protect human rights. Buy a candle. |
Story | In this online film, Amnesty International takes us behind the scenes of the superhero movies, only to come to the obvious conclusion that they do not exist. The message: we shouldn’t just sit back and wait for superheroes to save the world. But don’t worry– although we may not have super powers, we still have power: the power to protect human rights. It’s our responsibility. The film ends with the following lines: Superheroes don’t exist. Only you have the power to protect human rights. Support Amnesty. Become a volunteer or buy a candle. |
Medientyp | Case Study |
Länge | |
Creative Director | Marie-Laure Cliquennois |
Creative Director | Grégory Ginterdaele |
Texter | Julien Scouze Riviezzo |
Art Director | Sébastien Stronghead Verliefde |
Agency Account | Julie De Smedt |
Creative Producer | Bérengère Lurquin |
Creative Producer | Marie Libouton |
Grafik-Designer | Aldjia Bessalah |
Fotograf | Grégor Collienne |
Assistant | Julien Hayard |
Fotograf | Nadia Jellab |
Digitale Retuschierung | François Olivier Dedeyn |
Cutter | Laurent Dwek |
Radio Production Company | Think’n Talk |