Campari - "Campari Creates (Film Case)"

FamousGrey

FamousGrey Groot-Bijgaarden, Belgien

9583

Marke: Campari
Länder: Belgien

Werbende: Campari

Titel	Campari Creates (Film Case)
Agentur	FamousGrey
Kampagne	Campari Creates
Werbende	Campari
Marke	Campari
Datum der ersten Ausstrahlung/Veröffentlichung	2019 / 11
Geschäftsbereich	Whisky, Gin, Wodka
Story	Art has always been in an integral part of Campari’s history. Today Campari translates this heritage into a collection of unique coasters, designed by the creative agency FamousGrey and developed in collaboration with World Press Photo Winner Sanne De Wilde and visual artist Athos Burez. These transparent coasters can be used as filters for smartphone cameras. This makes it possible to capture Campari moments in a unique, stylish and high-quality manner, fully in line with the brand’s universe. A clever way for Campari to celebrate its artistic heritage in a contemporary way and claim the Aperitif moment.
Philosophie	At a time when even smartphones have their place at the table, Campari has developed an exclusive collection of four designer coasters that can also be used as photofilters. The designs of the Campari Filters are created together with World Press Photo Winner Sanne De Wilde and visual artist Athos Burez and are based on projects of theirs, where light and colours have played a crucial role. The outcome is red and blue tinted works of art with endless possibilities for creating photos. The slightest movement or change in light intensity gives a different, but equally special result. It is not only the design of the coasters that has been thought through by two renowned artists. The coasters themselves are also a piece of art. It was a real challenge to give the filters the exact shades of red and blue and to get their intensity right. The translucent filter inks that were used, are only available in four basic colours. In order to achieve the precise hue, the colours needed to be mixed with non-transparent white ink. The art was in finding the perfect balance between colour intensity and transparency. The material of the coasters has also been carefully selected. The chosen plexi ensures that the filter inks flourish in perfect harmony.
Medientyp	Produktdesign/Entwicklung
Länge	121 seconds
Mehr Informationen	www.camparicreates.be
Werbeleiter	Tihana Rapic
Werbeleiter	Damien Laloux
Creative Director	Peter Ampe
Creative Teammitglied	Jochem Van Schip
Creative Teammitglied	Matthias Wentink
Creative Teammitglied	Aldjia Bessalah
Designer	Aldjia Bessalah
Designer	Matthias Wentink
Designer	Anouk Kimplaire
Designer	Anne-Sophie Tonnelier
Direktor Digitale Kreation	Tom Galle
Direktor Kundenservice	Catherine De Block
Kundenbetreuer	Caroline Ropsy
Kundenbetreuer	Olivia Naudts
Strategic Director	Jonathan Detavernier
Director Connection Planning	Floris Adriaenssens
Projektmanager Digital	Florian Hoffreumon
Experience Director	Maarten Breda
Webdesigner	Sacha Lempereur
Developer	Arno van Biesen
Production Director	Emily Rammant
Produzent	Marlies Neudt
Produzent	Charlotte Bodson
Druck-Produzent	Marja Donkers
Druck-Produzent	Christ Lannoy
PR manager	Kathy Van Looy
PR manager	Justine Parys
PR manager	Evy Vanderwaeven
Visual Artist	Sanne De Wilde
Visual Artist	Athos Burez
Produktionsfirma	Bounce Rocks
Regisseur	Burp
Post-Produktion	Moxy
Post-Produktion	FamousGrey Productions