Samsung - "Maestros Academy"

Leo Burnett Milan

Leo Burnett Milan Milano, Italien

Awards

17093

Marke: Samsung
Länder: Italien

Werbende: Samsung

Titel	Maestros Academy
Agentur	Leo Burnett Milan
Kampagne	Maestros Academy
Werbende	Samsung
Marke	Samsung
Posted	Mai 2014
Geschäftsbereich	Handies & Pagers
Slogan	Maestros Academy
Story	Italian craftsmanship has long been considered a renowned art form. Now, in a time when younger generations are gravitating to smartphones rather than toolboxes, expertise is only reminiscent of a bygone era. Leo Burnett Milan created an experiential campaign called "Maestros Academy" to launch the next generation of Italian artisans in order to preserve "Made In Italy" excellences using Samsung devices. The program enlisted four world-famous artisans to teach over 40 lessons and host live chat sessions where students could interact and collaborate in real-time. After participating in Samsung Maestros Academy, many students have been presented with extremely encouraging outcomes. One student developed a smart bike in Giovanni Pelizzoli’s workshop that delivered such innovative design and tangible safety advancements that she was asked to present her creation at Milan Design Week. That’s just one of several success stories that resulted from the program. Since the project's launch, Maestros Academy has received over one million views on Samsung Italy's Youtube channel, and Facebook posts surrounding the initiative have reached over a whopping 4.5 million users. Maestros Academy's popularity and overwhelming success has led to a six-week branded series that aired on Discovery Channel Italy.
Medientyp	Case Study
Länge	120 seconds
Agency	Leo Burnett Milan
Executive Creative Director	Alessandro Antonini
Executive Creative Director	Francesco Bozza
Creative Director	Christopher Jones
Creative Director	Cristiano Tonnarelli
Digital Creative Director	Paolo Boccardi
Texter	Alice Jasmine Crippa
Art Director	Alessia Casini
Art Director	Gianluca Ignazzi
Creative Teammitglied	Cristina Bissanti
Creative Teammitglied	Felipe Iglesias
Creative Teammitglied	Alberto Lot
Creative Teammitglied	Lia Paganini
Projektmanager	Andrea Castiglioni
Projektmanager	Francesco Loprete
Produzent	Riccardo Biancorosso
Produzent	Gaia Fusaro
Art Buyer	Giada Cioffi
PR Coordinator	Maria Teresa Genovese
Geschäftsführer	Niccolo Arletti
Brand Leader	Elena Korzhenevich
Account Supervisor	Luca Ruspini
Kundenbetreuer	Federica Giacomotti
Technischer Direktor	Gianluca Mori
Production House	Magnolia