Australian Equality Campaign - "For every Bachelor and Bachelorette"

Leo Burnett

Leo Burnett Sydney, Australien

6426

Titel	For every Bachelor and Bachelorette
Agentur	Leo Burnett
Kampagne	'For every Bachelor and Bachelorette'
Werbende	Australian Equality Campaign
Marke	Australian Equality Campaign
Posted	Februar 2019
Geschäftsbereich	Gemeinnützige Organisationen
Story	With a single donated media spot during the finale of The Bachelor, we hijacked a popular reality TV moment to inspire Australians to vote Yes to legalising same-sex marriage. We identified a significant moment in time - the arrival of postal voting ballots on September 14, and the show's finale that same night. We created a film to target this perfect opportunity for maximum impact. Created with zero production budget and zero media spend, the film was widely shared on social media, upstaging the show’s grand finale and creating huge conversation in the media that night and in the days following.
Medientyp	Fernsehen & Kino
Creative Director	Andrew Woodhead
Creative Director	sarah mcgregor
Produktionsfirma	Airbag
Regisseur	Adrian Bosich
Filmproduzent/Produzent	Martin Box
Agency Producer	Eliza Malone
Chief Creative Officer	Jason Williams
Chief Executive Officer (CEO)	Melinda Geertz
Creative Teammitglied	Katarina Matic
Etatdirektor	Rhys Thomas
PR	Katy Denis
Post-Produktion	Nick Venn
Herstellungsleiter	Megan Glass
Editorial Producer	Olivia Carolan
Assistenzredakteur	Damien Magee
Assistenzredakteur	Lucas Baynes
Grad	Manimal
Online-Studio	Manimal
Grad	Ryan Brett
Grad	Chelsea Nieper
Online Producer	Chelsea Nieper
Ton	Nylon - Simon Lister