Morgane Choppinet
Creative at Air Brussels
Bruxelles, Belgien
TitelHuge bills for advertising on Street View
Agentur
Kampagne Huge Bills
Werbende JC Decaux
Marke JC Decaux
Datum der ersten Ausstrahlung/Veröffentlichung 2014 / 6
Geschäftsbereich Business Services
Story Together with BBDO Belgium, JCDecaux sent 53 of Belgium’s biggest advertisers a framed picture of their campaign on Google Street view. We attached a letter and a detailed invoice to inform them that their billboard had been visible on Google Street View for years and years without being paid for.
Of course we weren’t going to let them pay this amount. The only thing we asked in return was to free up some of their time to listen to our sales team about our digital technologies and “How to get the most out of your media plan… 
Problem As everyone knows, JCDecaux billboards are visible on the streets… But they’re also visible on the streets of… Google Street View.
All these billboards have been left in place for years and years. Which means all these brands got years and years of free media space. So why not use this as a powerful B2B tool? 
Medientyp Case Study
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Account Supervisor
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