Fábio Freitas
Chief Growth Officer at Madam Films
São Paulo, Brasilien
TitelRe-Reborn - Campaign
Agentur
Kampagne Re-reborn
Werbende Clube de Criação de SP
Marke Clube de Criação
Datum der ersten Ausstrahlung/Veröffentlichung 2018
Geschäftsbereich Werbeagenturen
Philosophie The Brazilian Creative Club is the most important advertising institution in the country. Since 2012, the Club promotes its own Festival that awards the creative work that stood out during the year and that brings in great names to discuss all areas of creativity. Each year, the Festival has a different theme, a new campaign and a new branding to encourage people to attend.

For 2017, the fleeting quality of ideas inspired us to create an ever-changing campaign. Using an exclusive algorithm, we developed posters that were mutable in all aspects: logo, tagline, colors and type. Based on the Creative Club’s logo – a star, the algorithm generated every possible form of the 26 letters of the alphabet and the star. The posters changed in real-time online and in guerrilla projections all over São Paulo. The resulting art direction was a random combination of all of these elements. As they were living and mutating, the posters were digital-only: they were never printed or shown in a static way to the audience.
Medientyp Verpackung, Marke & Design
Werbeagentur
Design Agency
Media Company
Medienplaner
Medienplaner
Agency Account Executive
Agency Account Supervisor
Agency Account Supervisor
Agency Account Director
Chief Creative Officer
Executive Creative Director
Creative Director
Texter
Texter
Art Director
Art Director
Art Director
Agency Producer
Agency Producer
Agency Producer
Agency Producer
Creative Technologist
Creative Technologist
Projektmanager
Animation Company
Produktionsfirma
Director
Executive Producer
Direktor Fotografie
Editor
Cutter
Art Assistant

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