Beats Zodiac - "Beats Zodiac"

WMcCann

WMcCann São Paulo, Brasilien

6817

Marke: Beats Zodiac
Länder: Brasilien

Werbende: Skol Beats

Titel	Beats Zodiac
Agentur	WMcCann
Kampagne	Beats Zodiac
Werbende	Skol Beats
Marke	Beats Zodiac
Datum der ersten Ausstrahlung/Veröffentlichung	2021 / 1
Geschäftsbereich	Soft Drinks, Tonics
Story	The product development and launch of the campaign is signed by the agency WMcCann, with an unprecedented video of the singer Anitta and a team of influencers The campaign also features #ZodiacMatch, a game of cards that creates combinations of the signs of Beats Zodiac, available on Instagram
Philosophie	WMcCann and Beats launch the Beats Zodiac campaign, featuring a film by Aries-born Anitta, content about astrological combinations. There are 12 new Beats Zodiac with collectible cans, one for each sign of the zodiac and divided into 4 flavors, inspired by the elements: fire, earth, air and water. With a campaign, product development and packaging signed by the WMcCann agency, Beats chose Anitta, head of creation and innovation, to be the star of the first video of this initiative. 11 new films were revealed on Beats' social media channels and on digital media. Each of them portrayed how each sign behaves when partying starring the actors Thiago Martins and Rodrigo Simas, singer Gretchen, Urias, WC on Beat and Xamã; in addition to influencers Bielo, Lais Oliveira, Gabi Lopes, Thais Carla and Tati Zaqui. Each can will also transport consumers to an exclusive website via QRCode. In the universe of Beats Zodiac, it will be possible to have access to the horoscope of the day, drink suggestion and a series of content about relationship with astrologer Vitor de Castro. With Beats Zodiac, for the first time, the brand creates products that were developed to match each other. To play with this novelty, Beats launched cards inspired by the zodiac signs, the #ZodiacMatch. The initiative featured the activation of the astrologer Vitor di Castro on the brand's social networks. With a range of content created exclusively for Instagram, in addition to Stories and IGTV, Vitor di Castro explores the universe of Beats Zodiac mix cards, among the drink lovers, demonstrating how to mix flavors in a fun way. There is a compatibility of the flavors, so, the “mix cards”, works as a guide of the ideal mixtures. Anyhow this does not prevent the public from exploring the most unlikely possibilities and discovering the ideal combination for each one, but always remembering to consume responsibly. The cards will be delivered to influencers and are available on Instagram at @beatsoficial.
Medientyp	Interaktiv
Länge	52 seconds
Chief Creative Officer	Hugo Rodrigues
Chief Creative Officer	Kevin Zung
Chief Creative Officer	André Marques
Creative Director	Alexandre Prado
Creative Teammitglied	Letícia Kohanoski
Creative Teammitglied	Luana Silva
Creative Teammitglied	Patrícia Kano
Creative Teammitglied	Rhaissa Bueno
Creative Teammitglied	Brenda Bandeira
Creative Teammitglied	Mellina Fontoura
Creative Teammitglied	Diego Silva
Creative Teammitglied	Felipe Araujo
Creative Teammitglied	Thiago Alves
VP Planning	Renata Bokel
Planning Team	Acauã Bonifácio
Planning Team	Fernando Birche
Attendance	Danilo Ken
Attendance	Michelle Latessa
Attendance	Giovana Zanfelicce
Media Vice President	André França
Medienteam	Maurício Cruz
Medienteam	Roberto Almeida
BI	Fernando Cardoso
BI	Felipe Borges
BI	Inês Carvalho
BI	Marina Monteiro
Content Director	Bruno Érnica
Community Manager	William Ribeiro
Community Manager	Gustavo Braitt
Influencer	Maiara Garbin
Influencer	Tassiana Cabral
Production VP	Tato Bono
Integrated Production	Cayan Lobo
Integrated Production	Gabriela Chineze
Integrated Production	Fabiana Diniz
Integrated Production	Sasha Vilela
Technology	Marcelo Soares
Technology	Victor Hugo Odo
Creative Technology	Victor Hugo Odo
Creative Technology	Caio Cesar Costa
Produktionsfirma	Capuri
Regisseur	Breno Moreira
Executive Producer	Thiago Mascarenha
Executive Producer	Eduardo Rezende
Geschäftsführer	Rodrigo Castello
Direktor Fotografie	Fernando Young
2nd Unit Photography	Bernardo Negri
Art Director	Andres Zarza
Coordination Assistant	Nathalia Trindade
Cutter	Danilo Abraham
Endbearbeitung	Vitor Amorim
Kolorierung	Studio Feather
Kolorist	Ana Escorse
Post-Produktion	Atom
Technology	Code and Soul
Tonproduktion	ANTFOOD
Music Producer	Lou Schmidt
Music Producer	Fernando Rojo
Music Producer	Luis Bergmann
Music Producer	Pedro Curvello
Music Producer	Vinicius Nunes
Executive Producer	Christiane Rachel
Executive Producer	Renato Castro
Coordinator	Monique Munhoz
Endbearbeitung	Bruno Broaska
Endbearbeitung	Fabian Jorge
Endbearbeitung	Pablo Homen de Mello
Endbearbeitung	Tiago Lins
Projektmanager	Vanessa Motta
Approval Client	Gabriela Gallo
Approval Client	Vinicius Viana
Approval Client	Marina Daur