Konradin Resa
Creative Director at DDB Group Germany
Berlin, Deutschland
TitelCheck it before it's removed - Naked Breasts on Facebook Against Breast Cancer
Agentur
Kampagne Check It Before It's Removed: Naked Breasts On Facebook Against Breast Cancer.
Werbende Pink Ribbon Inc.
Marke Pink Ribbon Germany
Datum der ersten Ausstrahlung/Veröffentlichung
Geschäftsbereich Öffentliche Sicherheit & Gesundheit
Story Facebook and Instagram have a policy of removing pictures of women’s bare breasts. On International Women’s Day, Pink Ribbon Deutschland used this act of censorship to remind women to test regularly for breast cancer. It asked 17 women to post pictures of themselves with one breast bared. The shots were accompanied by the caption: “Check it before it’s removed.” Supporters rushed to share these images before they were censored. One by one, the breast were removed from social media – but by then, mainstream media had picked up on the story.
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