Fiat - "Safety Wi-Fi"

Leo Burnett Tailor Made

Leo Burnett Tailor Made São Paulo, Brasilien

Awards

19434

Diese Werbung ist Teil der Kollektion ACT Responsable

Marke: Fiat
Länder: Brasilien

Werbende: Fiat

Titel	Safety Wi-Fi
Agentur	Leo Burnett Tailor Made
Kampagne	Safety Wi-Fi
Werbende	Fiat
Marke	Fiat
Datum der ersten Ausstrahlung/Veröffentlichung	2015 / 5
Geschäftsbereich	Andere
Story	Psychologists say that the best way to change someone’s behavior is by either giving them some form of punishment or a reward. We chose the latter. And so we installed a system that offers free Wi-Fi in Fiat taxicabs. But with one slight catch: the Wi-Fi only worked if the passengers had their seatbelt buckled up. The communication inside those taxicabs explained how the system worked and also the importance of wearing seatbelts in the back seat. The Case study titled Safety Wi Fi was done by Leo Burnett Tailor Made Sao Paulo advertising agency for brand: Fiat in Brazil. It was released in the May 2015.
Medientyp	Case Study
Länge	113 seconds
Markt	Brasilien
Kundenbetreuer	Cíntia Mourão
Kundenbetreuer	Eduardo Crepaldi
Kundenbetreuer	Caio Perez
Creative Director	Eduardo Battiston
Planning Team	Tiago Lara
Planning Team	Rafael Camilo
Planning Team	Marco Farah
Executive Creative Director	Marcelo Reis
Creative Director	Márcio Juniot
Creative Director	Pedro Utzeri
Art Director	Vitor Menezes
Produzent Grafik	Zezinho Lima
Produzent Grafik	Rodrigo Lima
Produzent Grafik	Ricardo Sotelo
Produzent Grafik	Rosilene Ribeiro
Texter	Alexandre Freire
Motion Design	Christian Balzano
Medienmanager	Fernando Salles
Medienmanager	Daniela Franco
Medienmanager	Paulo Pereira
Medienmanager	Fernando Bombonatti
Medienmanager	Nathalia Si
Chief Creative Officer	Fred Saldanha
Art Director	Maicon Pinheiro
Creative Director	Marcelo Bruzzesi
Cutter	Paulo Staliano
Texter	Pedro Furtado
Tonproduktion	Wilson Simoninha
Tonproduktion	Jair Oliveira
Tonproduktion	Rodrigo Monteiro
Tonproduktion	Pedro Caldas
Tonproduktion	Dionisio Dazul