McDonald's - "Playroom_Playstation"

TBWA\Chiat\Day New York

TBWA\Chiat\Day New York New York, Vereinigte Staaten von Amerika

Awards

8713

Marke: McDonald's
Länder: Schweiz

Werbende: McDonald's

Titel	Playroom_Playstation
Brief	To celebrate the Big Mac's 50th anniversary in 2018, 50 illustrators and designers from around the world re-interpreted the iconic burger on 50 different posters. They show key differences between 1968 and 2018. The various executions use model building, screen printing, photocopying, many different styles of typography, 3D design, vector design and even programming to make each ad a unique piece of art.
Agentur	TBWA\Chiat\Day New York
Kampagne	50 Years of Big Mac
Werbende	McDonald's
Marke	McDonald's
Posted	November 2019
Geschäftsbereich	Gastätte & Schnellgaststätte
Story	To celebrate the Big Mac's 50 years’ anniversary in 2018 we let 50 illustrators and designers from around the world re-interpret the iconic build-up of the Big Mac on 50 different posters. They all show the most popular and common things that have changed between 1968 and 2018. The executions vary and use model building, screen printing, photocopying, many different styles of typography, 3D-Design, Vector-Design and even programming to make each ad a unique piece of art.
Medientyp	Presse & Publikationen
Holding Company	Omnicom Group
Produktionsfirma	EG+
Media Agency	OMD
Executive Creative Director	Manuel Wenzel
Creative Director	Bruce Roberts
Art Director	Frédéric Nogier
Texter	Felix Freese
Marketing Director	Aglaë Strachwitz
Illustrator	Chris Rowson
Illustrator	Alex Trochut
Global Chief Creative Officer	Chris Garbutt
Texter	Tizian Walti
Art Director	Angelo Sciullo
Agency Producer	Vivian Lee
Agency Producer	Junior Art Director
Texter	David Voges
Agency Producer	Seokmin Hong
Illustrator	John Smith
Illustrator	Oleg Grishin
Illustrator	Eric Groza
Illustrator	Gigi Lee
Illustrator	Helga Fresh
Director of Design	Mark Sloan
Art Director	Joao Pereira
Illustrator	Hendrik Everaerts