|Geschäftsbereich||Mineral- & Sprudelwasser|
|Philosophie||The Brand challenge was to trigger French people's will power to embrace a healthier life. But how to do this when French people spend about 4.5 hours a day on their couch doing not so much? Vittel decided to tackle the problem at its very source - the couch - by turning this unsurpassed symbol of laziness into a symbol of activity.|
|Chief Creative Officer||Chris Garbutt|
|Creative Director||Thierry Chiumino|
|Creative Director||Fred Levron|
|Art Director||Chris Rowson|
|Art Director||Bruno Bicalho Carvalhaes|
|Account Executive||Jane Crobeddu|
|Tonstudio||Comptoir Du Son Et Des Images|
|Werbeleiter||Marie Cécile Pelle Lancien|
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