| Titel | Real People. Real Slogans. |
| Brief | Scotts needed help coming up with a new slogan for its weed killer. So it asked real people who’ve used Weed B Gon what they thought — and turned their endorsements into taglines. The results were...well...mixed. "Does what it says it's gonna do." "Nothing happens to the grass." "It's odourless." "Read the instructions." But the funny online film showing the interviewees and their resulting non-slogans pushed up sales. Job done. |
| Agentur | Rethink Communications Inc. |
| Kampagne | Real People. Real Slogans. |
| Werbende | The Scotts Company LLC |
| Marke | Scotts |
| Posted | November 2018 |
| Geschäftsbereich | Haushaltsprodukte & Pflege |
| Story | Scotts is the world’s largest marketer of branded consumer lawn and garden products. |
| Medientyp | Case Study |
| Kolorierung | Alter Ego |
| Creative Director | Aaron Starkman |
| Creative Director | Ian Grais |
| Creative Director | Chris Staples |
| Stellvertretender Creative Director | Jordan Cohen |
| Stellvertretender Creative Director | Kevin Filliter |
| Texter | Andrew Chhour |
| French Writer | Karine Doucet |
| Art Director | Zachary Bautista |
| Agency Producer | Alina Prussky |
| Produktionsfirma | Westside Studio |
| Regisseur | Tyler Grey |
| Digitales Design | Dustin Gamble |
| Direktor Fotografie | John Ker |
| Herstellungsleiter | Scott Houghton |
| Redaktionsbüro | Saints Editorial |
| Cutter | Stephen Sora |
| Cutter | Dominique Rioual |
| Grading/Online | The Vanity |
| Audio House | Grayson Matthews |
| Produzent Ton | Ella Gruber |
| Produzent Ton | Nicholas Shaw |
| Music and Voice Director | Mark Domitric |
| Audioingenieur | Vlad Nikolic |
| Account Service | Scott Lyons |
| Account Service | Daniel Riggi |
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