Grayson Matthews
Tonstudio at FCB Canada
Toronto, Kanada
TitelGo Back To Africa
Agentur
Kampagne Go Back To Africa
Werbende Black & Abroad
Marke Black & Abroad
Datum der ersten Ausstrahlung/Veröffentlichung 2019 / 4
Geschäftsbereich Reisebüros, Reiseführer
Story Black & Abroad, a multi-platform travel & lifestyle company dedicated to redefining world experiences for the modern Black traveler, hijacks the racialized and derogatory phrase “Go back to Africa” (#GoBackToAfrica) for a pan-African tourism campaign. By blacking out hate-fueled Twitter posts and reframing them against words and images showing the beauty and diversity of all African countries, the brand is putting a positive and uplifting spin on a negative and disparaging narrative.
Medientyp Interaktiv
Länge
Markt Kanada
Post-Produktion
Executive Creative Director
Stellvertretender Creative Director
Stellvertretender Creative Director
Texter
Designer
Etatdirektor
Integrated Producer
Producer
EVP Strategy
Strategy Director
Strategist
Data Analytics Manager
Data Analyst
VP, Head of Data and Technology
Product & Technology Solutions
Front End Developer
President
SVP, Director of Global Communications & PR
Agentur
Cutter
Cutter
Assistenzredakteur
Executive Producer
Executive Producer
Medienagentur
PR manager
PR Agency
Music & Sound Design
Music Producer
Sound Engineer
Media Producer

An diesem Projekt beteiligte Leute

Ähnliche Werbungen

Im Trend

Ein kostenloses Talentprofil erstellen Mitglied von AdForum werden

Los geht's