Titel | Cat |
Agentur | Ogilvy China |
Kampagne | Kotex Brand Promise Viral Campaign |
Werbende | Kimberly-Clark Worldwide, Inc. |
Marke | Kotex |
Datum der ersten Ausstrahlung/Veröffentlichung | 2014 / 8 |
Geschäftsbereich | Damenhygiene |
Story | “Cat” compares women to cats, who are both physically sensitive by nature – especially during their periods. The video shows how both cats and women alike need the kind of worry-free and intimate protection that Kotex products can offer. |
Medientyp | Internet-Film |
Länge | |
Chief Creative Officer | Graham Fink |
Texter | Thomas Zhu |
Creative Director | Bamboo Zhuang |
Leiter Creative Group | Yaya Wu |
Texter | Kiddy Wang |
Agency Producer | Xiaolong Wu |
Produktionsfirma | Shine Works |
Werbeleiter | Jaja Lang |