Kiddy Wang
Texter at Havas China
Shanghai, China
TitelCan Not Wait
Agentur
Kampagne Can Not Wait
Werbende CHINA ORGAN TRANSPLANTATION DEVELOPMENT FOUNDATION
Marke CHINA ORGAN TRANSPLANTATION DEVELOPMENT FOUNDATION
Datum der ersten Ausstrahlung/Veröffentlichung 2016 / 12
Geschäftsbereich Gemeinnützige Organisationen
Philosophie People like to watch movies at cinema, especially young people. At Cathay Cinema Shanghai, we delayed the movie without the audience’s notice. 15 minutes passed, people became anxious because of waiting for film. At this time we played our video. It showed the real patients who were waiting for organ donation anxiously like this every day. No one can wait any more. When audiences experienced the feeling of waiting, they could easily sign up to become organ donors. This video was played in this way in different cinemas.
Ergebnis After the movie, they could directly sign up to be organ donors.
Medientyp Fernsehen
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Direktor Fotografie
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