|Brief||Many people associate Getty Images with only regular photographs. The challenge here was to remind them that Getty also provides 360 degree images. The result showed that some people are so famous you can even recognise them from behind.|
|Kampagne||Getty Images 360|
|Marke||Getty Images 360|
|Story|| Demonstrate that you can find their backs you have never seen. In this case, the back sides of Vincent van Gogh, Albert Einstein and William.|
Shakespeare were created as old photographs of their time. We didn't mention their names, but when people saw their back sides, their front sides will appear in people’s mind. We preferred realistic photographs of the well-known people to make the communication more compelling.
|Problem||Many people only associate Getty Images with just the normal photographs. As a new function, we need to tell them that we also provide 360 ° images|
|Medientyp||Presse & Publikationen|
|Chief Creative Officer||Ben Sun Erhei|
|Executive Creative Director||Shangyong Yang|
|Creative Director||Jack Xuan|
|Art Director||Zerien Li|
|Art Director||Roc Wong|
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