Getty Images 360 - "Back-Van Gogh"

Havas China

Havas China Shanghai, China

4922

Titel	Back-Van Gogh
Brief	Many people associate Getty Images with only regular photographs. The challenge here was to remind them that Getty also provides 360 degree images. The result showed that some people are so famous you can even recognise them from behind.
Agentur	Havas China
Kampagne	Getty Images 360
Werbende	Getty Images
Marke	Getty Images 360
Posted	November 2018
Geschäftsbereich	Fotographie
Story	Demonstrate that you can find their backs you have never seen. In this case, the back sides of Vincent van Gogh, Albert Einstein and William. Shakespeare were created as old photographs of their time. We didn't mention their names, but when people saw their back sides, their front sides will appear in people’s mind. We preferred realistic photographs of the well-known people to make the communication more compelling.
Problem	Many people only associate Getty Images with just the normal photographs. As a new function, we need to tell them that we also provide 360 ° images
Medientyp	Presse & Publikationen
Chief Creative Officer	Ben Sun
Executive Creative Director	Shangyong Yang
Creative Director	Jack Xuan
Texter	Vivian Chen
Texter	Kiddy Wang
Art Director	Zerien Li
Art Director	Roc Wong
Fotograf	ILLUSION CO.,LTD
Produktionsfirma	ILLUSION CO.,LTD