Titel | Man vs. Napkin |
Agentur | Ogilvy China |
Kampagne | Kotex Brand Promise Viral Campaign |
Werbende | Kimberly-Clark Worldwide, Inc. |
Marke | Kotex |
Datum der ersten Ausstrahlung/Veröffentlichung | 2014 / 8 |
Geschäftsbereich | Damenhygiene |
Story | “Man vs. Napkin” compares finding the perfect man who is attractive, gentle yet tough and reliable to finding the perfect fit in a sanitary napkin that also looks chic, is soft and provides ultimate security from leakage. While it may be more challenging for a woman to find the perfect man, Kotex promises it is not as difficult to find the perfect sanitary napkin that offers all the same qualities. |
Medientyp | Internet-Film |
Länge | |
Chief Creative Officer | Graham Fink |
Texter | Thomas Zhu |
Creative Director | Bamboo Zhuang |
Leiter Creative Group | Yaya Wu |
Texter | Kiddy Wang |
Agency Producer | Xiaolong Wu |
Produktionsfirma | Shine Works |
Werbeleiter | Jaja Lang |