Marie-Claire Manson
Media Planner at Y&R New Zealand
West Auckland, Neuseeland
TitelMcWhopper
Agentur
Kampagne McWhopper
Werbende Burger King + Peace One Day
Marke Burger King + Peace One Day
Datum der ersten Ausstrahlung/Veröffentlichung
Geschäftsbereich Gastätte & Schnellgaststätte
Problem On 26th August 2015, Burger King did the unthinkable. They published an open letter in traditional and social media, proposing a 'burger wars' ceasefire with longstanding corporate rival McDonald's. BK proposed the two restaurants join forces to create a symbolic mash-up burger, The McWhopper, to be served on UN Peace Day. The proposal was met by frenzied public support, so McD's drew criticism when they said no. Inspired by BK's instructional 'burger build' online film, tens of thousands of people took matters into their own hands by creating and sharing do-it-yourself McWhoppers on YouTube, Instagram, Vine, Twitter, Facebook, and mainstream media. Meanwhile, four other competitor restaurants raised their hands for peace and together with BK created and served the historic 'Peace Day Burger' on Peace Day, 21st September 2015. So far the campaign has received over 8.9 billion impressions, equal to US$139 million in earned media
Medientyp Interaktiv
Länge
Produktionsfirma
Chief Creative Officer
Creative Director
Creative Teammitglied
Creative Teammitglied Head of Digital Design
Etatdirektor
Designer
Agency Producer
Agency Producer
Produzent Digital
Produzent Digital Head of Digital Design
Medienplaner
Image Design
Fotografie / Illustration
Musik
Tonstudio
Post-Produktion Mandy
Digital Production
PR
Digital
Media Director
Media Director
Pop-up Produktion
Markenidentität
Director, Brand Management
Chief Marketing Officer (CMO)
Unternehmensleiter
Pop-up Aktivierung

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