|Datum der ersten Ausstrahlung/Veröffentlichung|
|Geschäftsbereich||Autozubehör & Services|
|Slogan||You can take everything with Hertz Van Rental|
|Story||The ad opens on a tearful mother and father saying goodbye to their son as he gets in a Hertz van, presumably headed for college. When they go back inside, however, they gradually realize that their son has taken the kettle, the microwave, the television and pretty much everything else he could grab. It’s a funny way to deliver the “You can take everything with Hertz Van Rental” message that functions as the tagline. The pacing for the spot, directed by Guy Shelmerdine, is key, with the first sign that everything isn’t right coming when the mother goes to hang her coat up and it falls to the floor (as the son has taken the coathanger) and gradually building from there until the father wonders what exactly the son wants his grow bags for. It’s not easy to make an ad for a van rental entertaining or memorable, but Adam & Eve DDB manage to pull it off here.|
|Ton||String and Tins|
|Chief Creative Officer||Ben Priest|
|Executive Creative Director||Richard Brim|
|Executive Creative Director||Ben Tollett|
|Creative Director||Matt Woolner|
|Creative Director||Steve Wioland|
|Creative Teammitglied||Frances Leach|
|Creative Teammitglied||Christopher Bowsher|
|Agency Producer||Richard Adkins|
|Direktor Fotografie||Rob Hardy|
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