David Mortimer
Account Planner at adam&eveDDB
London, Großbritannien
TitelCleaned Out
Kampagne Cleaned Out
Werbende Hertz
Marke Hertz
Datum der ersten Ausstrahlung/Veröffentlichung
Geschäftsbereich Autozubehör & Services
Slogan You can take everything with Hertz Van Rental
Story The ad opens on a tearful mother and father saying goodbye to their son as he gets in a Hertz van, presumably headed for college. When they go back inside, however, they gradually realize that their son has taken the kettle, the microwave, the television and pretty much everything else he could grab. It’s a funny way to deliver the “You can take everything with Hertz Van Rental” message that functions as the tagline. The pacing for the spot, directed by Guy Shelmerdine, is key, with the first sign that everything isn’t right coming when the mother goes to hang her coat up and it falls to the floor (as the son has taken the coathanger) and gradually building from there until the father wonders what exactly the son wants his grow bags for. It’s not easy to make an ad for a van rental entertaining or memorable, but Adam & Eve DDB manage to pull it off here. 
Medientyp Fernsehen
Chief Creative Officer
Executive Creative Director
Executive Creative Director
Creative Director
Creative Director
Creative Teammitglied
Creative Teammitglied
Agency Producer
Direktor Fotografie
Post-Produktion MPC

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