Skyy Vodka - "Leader"

Venables Bell + Partners

Venables Bell + Partners San Francisco, Vereinigte Staaten von Amerika

16256

Marke: Skyy Vodka
Länder: Vereinigte Staaten von Amerika

Werbende: Skyy Spirits

Titel	Leader
Agentur	Venables Bell + Partners
Kampagne	West of Expected
Werbende	Skyy Spirits
Marke	Skyy Vodka
Datum der ersten Ausstrahlung/Veröffentlichung	2014 / 8
Geschäftsbereich	Whisky, Gin, Wodka
Story	The “West of Expected” campaign centers on the notion that anything can be made better by re-thinking the conventional. This progressive brand voice is presented with an intelligent, tongue-in-cheek wit, ensuring that it never takes itself too seriously and always re-imagines what is possible. The humorous TV spots, directed by Mike Maguire, are on a set inspired by the galaxy itself where an eccentric host delivers lessons on the universe. Only rather than explaining the cosmic significance of a star cluster, these lessons illuminate how to make one’s evening better with a little fresh thinking as told by our host and a troop of surreal camouflaged choreographed dancers with a series of peculiar props.
Medientyp	Fernsehen & Kino
Länge	30 seconds
Produktionsfirma	Biscuit Filmworks LA
Redaktionsbüro	Final Cut
Executive Creative Director	Paul Venables
Regisseur	Mike Maguire
Executive Creative Director	Will McGinness
Agency Executive Producer	Joyce Chen
Texter	Daniel Bonder
Art Director	Alex Rice
Stellvertretender Creative Director	Eric Boyd
Etatdirektor	Robert Woods
Kundenbetreuer	Katie De La Hoya
Produktionsfirma	MoPhonics
Spezialeffekte	The Mill LA
Tonstudio	Barking Owl
Design Director	Cris Logan
Designer	Angie McDonald
Director of Integrated Production	Craig Allen
Direktor Fotografie	Nigel Bluck
Executive Producer	Colleen O'donnell
Executive Producer	Shawn Lacy
Herstellungsleiter	Tracy Broaddus
Cutter	Matt Murphy
Spezialeffekte	The Mill LA
Visual Effects Producer	Kiana Bicoy
Filmübertragung	Sean Coleman
Tonstudio	Michael Anastasi
Musik	MoPhonics
Mixer	Loren Silber