Lyrics ‘For the Love of Love’ Love should be a human right. No matter race or gender. Forbidden. Unpredictable. Everlasting, or a one time fling. Yes, love makes us go crazy. It’s impossible to grasp. But, one thing is certain... If love is worth fighting for, we must protect it. Because aids destroys love. Stop aids. For the love of love
Philosophie
“Often, awareness campaigns about AIDS focus on disease and death. We wanted to turn that on its head - and promote love. AIDS is a threat to love.” Says Thijs Bontje, Creative Director at N=5. “To do this idea justice, we found some incredible young talent to tell this story in a convincing, yet lyrical way”
Problem
Most people have stopped worrying about AIDS. Admittedly, there are enough other things to worry about in 2018… But the fact is that most people think the epidemic is over. But this assumption is wrong. In 2017 alone, 1.8 million new HIV infections were recorded. And almost one million people lost their lives. Each and every day, people are losing their loved-ones. Which makes AIDS a threat to love.