Volkswagen - "True VW"

AlmapBBDO

AlmapBBDO São Paulo, Brasilien

Awards

12509

Marke: Volkswagen
Länder: Brasilien

Werbende: Volkswagen

Titel	True VW
Agentur	AlmapBBDO
Kampagne	True VW
Werbende	Volkswagen
Marke	Volkswagen
Datum der ersten Ausstrahlung/Veröffentlichung	2019
Geschäftsbereich	Autos
Philosophie	We played with the medium itself. We turned the elements of the video-players into the road, the obstacles and even into the T-Cross (it was not a special intervention in the video-player, they were just videos that simulated that effect). During the launch of the new T-Cross, the client had already spent almost their entire budget doing the 60” TV ad. And there was little left for the tactical ads that would tell about the car features. So, we decided to create an ad that was closer to zero cost. It was even mentioned the creation of all-type videos combined with features pictures (between us: a dreadful thought). That’s why we created these short videos that use only motion graphics and sound design. - The graphics we created in the agency, therefore: no costs involved. - For the animation, we used the production company that has a monthly fee contract with the us and the client (they produce all banners and digital displays), so that had no extra cost for the client. - All we had to pay for, was the sound design that costed us R$10,000, roughly € 2,246.
Medientyp	Interaktiv
Länge	93 seconds
Marketing Director	Fábio Souza
Marketing Director	Gustavo Schmidt
Marketing Director	Helena Bonesio
Marketing Director	Leandro Ramiro
Medienteam	Fabio Urbanas
Medienteam	Lucas Gilardino
Medienteam	Mariela Fernanda Barreira
Medienteam	Mayby Santos
Medienteam	Thiago Grassmann Gonçalves
Account Executive	Christiano Bock
Account Executive	Mariana Nanes
Account Executive	Samia Derbas
Chief Creative Officer	Luiz Sanches
Executive Creative Director	André Gola
Executive Creative Director	Pernil
Executive Creative Director	Bruno Prosperi
Executive Creative Director	Keka Morelle
Executive Creative Director	Marcelo Nogueira
Creative Teammitglied	Bruno Anibal
Creative Teammitglied	Francis Alan
Creative Teammitglied	Giba Mendes
Creative Teammitglied	Gustavo Tasselli
Agency Producer	Aline Afonso Silva
Agency Producer	Diego Villas Boas
Agency Producer	Rafael Miranda de Azevedo
Agency Producer	Vera Jacinto
Produktionsfirma	AMadre
Executive Producer	Fabio Galvão de Freitas
Produzent	Fabricio Perrella
Animation	Iande Ribeiro
Tonstudio	Punch Audio Sao Paulo
Sounddesigner	Cristiano Pinheiro
Sounddesigner	Mateus Polati
Sounddesigner	Lili D. Aragoni
Sounddesigner	Carol Oliveira
Sounddesigner	Cristiane Oliveira
Sounddesigner	Karina Coviello