| Titel | Doritos Wasabi |
| Agentur | AlmapBBDO |
| Kampagne | Doritos Wasabi |
| Werbende | Frito Lay |
| Marke | Doritos |
| Datum der ersten Ausstrahlung/Veröffentlichung | 2020 / 9 |
| Geschäftsbereich | Chips |
| Philosophie | Doritos now come in a new flavor: Wasabi. The century-old ingredient of Japanese cuisine inspires the new ad campaign almost fully designed in the Japanese language, created by AlmapBBDO and produced by The Youth. Everything from the visuals, to the movie, to the actions conceived specially for the launch, is a reference to elements in Japan’s pop culture, which take on a good-humored, light-hearted twist. There is virtually no Portuguese word to be found in any spot for the campaign. The purpose is to look as though it was made in Japan, in a display of New Doritos’ originality. |
| Medientyp | Fernsehen |
| Länge | |
| Chief Creative Officer | Luiz Sanches |
| Executive Creative Director | André Gola |
| Creative Director | Fernando Duarte |
| Creative Director | Henrique Del Lama |
| Creative Teammitglied | Bruno Bizuti |
| Creative Teammitglied | And Lucas Andrade |
| Illustration | Fabio Vido |
| Produzent | Vera Jacinto |
| Produzent | Diego Villas Boas |
| Produzent | Vanuza Passos |
| Kundenbetreuer | Fernanda Tedde |
| Kundenbetreuer | Tatiana Vidonscky |
| Kundenbetreuer | Ana-Carolina Bergmuller |
| Kundenbetreuer | Rafaella Cioffi |
| Kundenbetreuer | Julia Reis |
| Media Director | Fabio Urbanas |
| Media Director | Mauricio Felicio |
| Media Director | Mariela Fernanda Barreira |
| Medienmanager | Bruno Doretto |
| Medienmanager | Mariza Akemi |
| Medienmanager | Carolina Vartanian |
| Medienmanager | Anderson Quaresma |
| Medienmanager | Natalia-Santos Barbosa de Sá |
| Etat-Planer | João Gabriel Fernandes Da Silva |
| Etat-Planer | Mariana Corradi |
| Etat-Planer | Thassio Rolim |
| Produzent Digital | Rodrigo Falcão |
| Produzent Digital | Aline Macedo |
| Produzent Digital | Raphael Caffarena |
| Produzent Digital | Victoria Lopes |
| Werbeleiter | Daniela Cachich |
| Werbeleiter | Isabella Castilho |
| Werbeleiter | Ana-Carolina Castanhe |
| Werbeleiter | Lais Pinto |
| Produktionsfirma | The Youth |
| Regisseur | Henrique Bueno |
| Regisseur | Two Lost Kids |
| Fotograf | Yuri Maranhão |
| Tonproduktion | Jamute |
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