Monash University - "A Future Without Change"

VML Melbourne

VML Melbourne Southbank, Australien

Awards

5138

Marke: Monash University
Länder: Australien

Werbende: Monash University

Titel	A Future Without Change
Agentur	VML Melbourne
Kampagne	A Future Without Change
Werbende	Monash University
Marke	Monash University
Datum der ersten Ausstrahlung/Veröffentlichung	2019 / 8
Geschäftsbereich	Universitäten und Berufschulen
Philosophie	Every year high school students are bombarded by university recruitment campaigns. So, while other universities showed students a perfect future, Monash University showed one plagued by problems. It introduced students to A Future Without Change, giving them a glimpse into what the world could become if we merely adapt to the issues we face instead of changing them. With the help of each faculty, Monash University created 17 products that shouldn’t exist. These were brought to life through a multi-sensory campaign that the public could touch, hold, smell, taste and interact with.
Medientyp	Integrated Media/360 Activation
Länge	129 seconds
Chief Creative Officer	Paul Nagy
Executive Creative Director	Jake Barrow
Stellvertretender Creative Director	Kieran Moroney
Stellvertretender Creative Director	Shane Geffen
Creative Teammitglied	Blair Panozza
Creative Teammitglied	Jack Harrison
Creative Teammitglied	Janice Ko
Creative Teammitglied	Jesse Young
Creative Teammitglied	Oliver Brock
Design Lead	Simon Grey
Designer	Tracey Fong
Cutter	Leigh Cooke
Developer	Alex Case
Projektmanager	Gabriel Montalban
Produzent	Jules Callen
Produzent	Aaron Rocca
Geschäftsführender Teilhaber	Jon Kenyon
Direktor Kundenservice	Katherine Chen
Etatdirektor	Louise Brugman
Kundenbetreuer	Jessica Parker
Activation Company	Graffiti Melbourne
Eventproduzent	Stephanie Patniotis
Eventproduzent	Beau Meakins
Chief Marketing Officer (CMO)	Fabian Marrone
Communications Director	Caroline Knowles
Marketing Director	Jane Mahuru