BT TV - "Great TV Brings Us Closer"

AMV BBDO

AMV BBDO London, Großbritannien

6633

Marke: BT TV
Länder: Großbritannien

Werbende: BT Group

Titel	Great TV Brings Us Closer
Agentur	AMV BBDO
Kampagne	Great TV Brings Us Closer
Werbende	BT Group
Marke	BT TV
Datum der ersten Ausstrahlung/Veröffentlichung	2017 / 11
Geschäftsbereich	Fernseh- & Radioprogramme & Sender
Philosophie	BT is championing the power of TV to bring people closer together for its latest heartwarming advertising campaign. Packing an emotional punch, the AMV BBDO devised advert follows a boy and his grandmother through various points in their lives, together with the special moments they share re-living favourite moments from TV programmes and films. Opening with footage of the pair playing in a park the minute-long clip fast forwards to Luke’s first day at school by way of quality couch time, before drawing to a close in hospital as an adult Luke revisits these memories with his grandmother. There is a happy ending however as Luke settle down alongside his very own Wonder Woman on the sofa after his gran politely declines the offer of a wheelchair after arriving home. Serving to drive familiarity of popular BT TV content such as Peppa Pig, Star Wars and Wonder Woman the ad also highlights the diversity of programming with appeal to all age groups.
Medientyp	Fernsehen & Kino
Länge	60 seconds
Creative director	Paul Brazier
Texter	Toby Allen
Art Director	Jim Hilson
Agency Planner	Tim Whirledge
Kundenbetreuer	Nick Andrew
Kundenbetreuer	Joey Griggs
Agency Account Manager	Matt Thomas
Agency Account Manager	Helen Limbrey
Agency Executive Producer	Yvonne Chalkley
Agency Producer	Felicity Bamber
Medienagentur	Maxus
Media Planner	James Williams
Media Planner	Tom Harris
Produktionsfirma	Sweetshop
Director	Mark Albiston
Direktor Fotografie	Karl Erik Brondbo