Sasha Awn
Audio-Postproduktion at Lime Studios
Los Angeles, Vereinigte Staaten von Amerika
TitelFetch Across the Internet
Agentur
Kampagne Fetch Across the Internet
Werbende Mars, Inc.
Marke Pedigree
Datum der ersten Ausstrahlung/Veröffentlichung 2018 / 5
Geschäftsbereich Tierfutter, Tierpflegeprodukte & Dienstleistungen
Philosophie Pedigree and its creative agency partner, BBDO New York, have come up with an innovative way for people to play with a dog – whenever and wherever they like.

It’s called “Fetch Across the Internet.”

The concept involves linking four social media platforms to create an epic game of fetch that stretches across the internet.

Users simply tap to keep the ball moving from a sponsored post on Facebook that opens into Canvas, then over to an Instagram Carousel, into YouTube and finally through to a Snapchat World Lens, where a real-life dog becomes an AR object that appears in the room with you.
“Fetch Across the Internet” represents the latest digital innovation from Pedigree and BBDO, following up on last year’s “Adoptable Facebook Mask” initiative which was created for National Adopt a Shelter Month in October. More importantly, this fun interactive experience is an extension of the brand’s FEED THE GOOD campaign, and is another way to remind consumers of the joy dogs and humans can bring to each other.
Medientyp Social Media
Länge
Post Production Company
Creative Director
Art Director
Creative Director
Texter
Executive Creative Director
Executive Creative Director
Chief Creative Officer
Chief Creative Officer
Executive Producer
Account Executive
Head of Integrated Production
Group Executive Producer
Kreative Technologie
Etatdirektor
Production Company
Executive Producer
Executive Producer
Director
Producer
Redaktion
Online
Retoucher
Colourist
Producer
Producer
Executive Producer
CG Artists
Compositor
Production Coordinator
Production Assistant
Production Assistant
Color Assist
Color Assist
Color Assist
Color Assist
CG Lead
Executive Producer
Audio-Postproduktion
Sound Mix
Managing Director
Producer
Typography

An diesem Projekt beteiligte Leute

Könnte Ihnen auch gefallen...

Im Trend

Ein kostenloses Talentprofil erstellen Mitglied von AdForum werden

Los geht's