Samsung Galaxy Tab - "Celebrity Tantrum"

Leo Burnett Sydney

Leo Burnett Sydney McMahons Point, Australien

Awards

21033

Marke: Samsung Galaxy Tab
Länder: Australien

Werbende: Samsung

Titel	Celebrity Tantrum
Agentur	Leo Burnett Sydney
Kampagne	Celebrity Tantrum
Werbende	Samsung
Marke	Samsung Galaxy Tab
Posted	November 2016
Geschäftsbereich	Handies & Pagers
Story	The creative idea was that only The Samsung Galaxy Tab S2 has a high quality screen worthy of high quality entertainment. Therefore, if you’re not using a Samsung Tab S2, the people who create epic entertainment (directors, actors etc) will be upset that you’re watching all their hard work on an inferior screen. So in our spot, we used an actor from one of the world’s most epic productions of all time (Game of Thrones), an actor famous for only saying one word (Hodor) and got him to finally speak up against inferior screens. The spot was designed to look like a trailer for the show and used device-detecting technology so he knew what device you were watching the spot on and had a tailored tantrum at you for watching such an epic production on such an un-epic screen. It was enough to finally make Hodor speak up.
Medientyp	Mobiles Werbung
Länge	128 seconds
Executive Creative Director	Grant McAloon
Executive Creative Director	Vince Lagana
Leiter Creative Group	Adrian Ely
Leiter Creative Group	Nigel Clark
Executive Producer	Laurent Marcus
Etat-Planer	Emily Taylor
Etat-Planer	Russell Mitchinson
Produktionsfirma	Minds Eye Production, London
Regisseur	Peter Lydon
Direktor Fotografie	Nic Sadler
Filmproduzent/Produzent	Max Yeoman
Filmproduzent/Produzent	Jonny Kight
Cutter	Suzy Davis
Post-Produktion	Filament Post Production
Post-Produktion	Pippa Halfnight
Spezialeffekte	Hani AlYousif
Spezialeffekte	Richard Nelson
Flame Artist	Hani AlYousif
Flame Artist	Jamie Crofts