| Philosophie | Describe the campaign/entry:We found a way to make boring fact entertaining by collecting all entertainment including images, soundtrack, and script, in one place to make people become aware of it.Creative Execution:The director used a song, characters, a scenario, and cliché break up lines to tell a story of a relationship between two people.The film received over 1 million views, 4000 likes, and 28,000 shares on Facebook within 24 hours. It currently has approximately 7 million views on Facebook and YouTube. Most importantly, we have turned boring topic into something fun.To talk to Thai young-adults who are mostly workaholic and don’t have time to eat about a boring message about healthy eating, we chose to attack them at their most vulnerable time: when they look at their phones and shopping for food during their breaks. We presented our simple yet engaging content film via Facebook, a place where young-adults are most engaged in, telling a simple yet impactful story that encouraged them to change the way they eat.The Case study titled The Break-Up [video] was done by GREYnJ United Thailand advertising agency for product: Nautilus Tuna (brand: Pataya Food Industries) in Thailand. It was released in Feb 2016. |