Noa Keren
Produktionsfirma at Anorak Oslo
Tel-Aviv, Israel
TitelThe distress signal
Agentur
Kampagne The distress Signal
Werbende Amnesty International
Marke Amnesty International
PostedDezember 2018
Geschäftsbereich Gemeinnützige Organisationen
Story When Norway, in 2017, was the first country in the world to shut off their FM-radio-network, Amnesty International turned it back on, to broadcast its first distress signal since second world war. The distress signal was a looped recording from the sister of Teodora Vasquez - a Salvadoran woman sentenced to 30 years in jail after suffering a stillbirth. With the help of our own FM-receiver we managed to hijack the FM-radio-network. And the national media caught on at once. But since our FM-receiver only had a radius of 8 km(5 miles), we decided to make it possible for people to help boost Tedora's distress signal. With the help of two 24/7 LIVE streams of the same distress signal - one for Facebook and one for twitter - we made it possible for anyone to spread the signal by turning their Facebook or twitter into a radio antenna.
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