| Titel | Elevate Trailer: A 360° Cycling Film—Performance Brought to You by Lexus |
| Agentur | Team One |
| Kampagne | Lexus Elevate |
| Werbende | Lexus |
| Marke | Lexus |
| Posted | August 2015 |
| Geschäftsbereich | Autos |
| Story | Lexus proves with “Elevate” that virtual reality isn’t just a gimmick but a credible filmmaking technology. “Elevate” is an immersive 360-degree film experience using the Samsung Gear VR + Samsung Galaxy S6 that tells the story of why pro cyclist Christian Vande Velde loves the sport. It’s not just a technical experiment using 360-degree video technology or a simple single camera setup but has a beautiful narrative that puts you in the mind and saddle of one of the world’s greatest cyclists from an unprecedented perspective. The campaign won several FWAs ad a Gold Graphis Award |
| Medientyp | Interaktiv |
| Länge | |
| Talent | Christian Vande Velde |
| Konzept | Team One |
| Executive Creative Director | Alastair Green |
| Executive Producer | Sam Walsh |
| Executive Producer | Chris Graves |
| Executive Producer | Alastair Green |
| Creative Director | John Dohrmann |
| Produzent | Tiffany Otoya |
| Produzent | Kristen Little |
| Texter | Mike Rozycki |
| Art Director | Quoc Lu |
| Designer | Lucia Matioli |
| Account Supervisor | Jeanna Duff |
| Account Executive | Amy Davis |
| Digital Production | UNIT9 |
| Regisseur | Anrick Bregman |
| Executive Producer | Michelle Craig |
| Produzent | Rory Mathieson |
| Herstellungsleiter | Alexis Celic |
| Direktor Fotografie | Carl Burke |
| VR Technician | Joff Harris |
| Music & Sound Design | Plan8, Stockholm |
| Cutter | Joe Randall-Cutler |