Titel | Carebonara |
Agentur | Alkemy Digital Enabler |
Kampagne | Carebonara |
Werbende | Barilla |
Marke | Barilla |
Datum der ersten Ausstrahlung/Veröffentlichung | 2021 / 4 |
Geschäftsbereich | Reis, Nudeln, Trockengemüse & Getreide |
Story | After a difficult year that left its scars on society, Barilla tells the legend behind the iconic pasta recipe and honours it by donating 1 million dishes of carbonara to take care of those in need.Thus concretely transforming carbonara into CAREbonara and inviting people to cook a plate of carbonara for someone they care for. |
Medientyp | Branded Content |
Länge | |
Executive Creative Director | Jan Mattassi |
Executive Creative Director | Marco Tironi |
Strategy Director | Niccolò Rigo |
Direktor Kundenservice | Federica Busino |
Lead Copywriter | Demetrio Chirico |
Senior Art Director | Mauro Breda |
Regisseur | Xavier Mairesse |
Executive Producer | Simone Di Mezza Cutillo |
Etatdirektor | Edvige Crescibene |
Social Media Strategie | Andrea Biolcatti |
Direktor Fotografie | Emanuele Zarlenga |
Texter | Christian Leoni |
Produzent | Chiara Agresta |
Fotograf | Andrea Metafuni |
Assistant Producer | Filippo Giordani |
Animation | Camillo Sancisi |
Assistenzredakteur | Fabrizio Ferigo |
Cutter | Lorenzo Colugnati |
Sounddesigner | Mirko De Crescenzo |
Creative Teammitglied | Giulio Frittaion |
Creative Teammitglied | Massimo Paternoster |
Creative Teammitglied | Salvatore Specchia |
Creative Teammitglied | Yuri Alfieri |
Creative Teammitglied | Federico Capitani |