Emergency - "Everyone deserves a future"

Ogilvy Italy

Ogilvy Italy Milan, Italien

Awards

22906

Diese Werbung ist Teil der Kollektion ACT Responsable

Marke: Emergency
Länder: Italien

Werbende: Emergency

Titel	Everyone deserves a future
Brief	The story starts just like any other day but ends with an unexpected finale: a painful separation. “Let’s stop the war. Now. Everywhere.” took life from the fact that 82.4 million people worldwide had to leave their homes, families and lives, due to the war.
Agentur	Ogilvy Italy
Kampagne	Everyone deserves a future
Werbende	Emergency
Marke	Emergency
Datum der ersten Ausstrahlung/Veröffentlichung	2021 / 12
Geschäftsbereich	Menschenrechte
Slogan	Let’s make 2022 a year of peace, not war.
Story	Emergency and Ogilvy Italy ask us to reflect on the consequences of war through the eyes of those who experienced it. The video narrates the tough choice of a mother, in a country hit by war. The story starts just like any other day, with the girl getting ready to go to school, but ends with an unexpected finale: a painful separation, just like the ones that many people around the world are forced to experience everyday.
Philosophie	War separates what love creates. Just like every year, Emergency and Ogilvy Italy are back with a wish for the new year and an entire operation dedicated to a very relevant topic: the necessity to abolish war, wherever it may be. The message “Let’s make 2022 a year of peace, not war” took life with a video distributed on the brand’s social media on a global level, and an outdoor campaign that was aired on 100 out of home spaces covering all underground stations in Milan, and had the victims of war and their experiences as protagonists.
Problem	82.4 million people worldwide had to leave their homes, families and lives, due to persecution, war, violence, or human rights violations.
Medientyp	Internet-Film
Länge	125 seconds
Soundtrack	Enzo Casucci
Mehr Informationen	https://en.emergency.it/
Chief Creative Officer	Giuseppe Mastromatteo
Creative Director	Lavinia Francia
Creative Director	Francesco Basile
Senior Copywriter	Beatrice Pettinelli
Senior Art Director	Alessandro Pomè
Executive Producer	Lorenzo Ulivieri
Produktionsfirma	The Family
Cutter	Lorenzo Colugnati
Komponist	Enzo Casucci
Post Production Company	Iggy Post
Direktor Fotografie	Giacomo Frittelli
Produzent	Federica Dordoni
Junior Producer	Raffaele Fusco
UPM	Federico Luiselli
Produzent Post-Produktion	Barbara Calicchio
Coordinator	Micol Lupi
Art Department	Fabienne Arzul
Stylist	Silvia Capra
Sound Effects	Giuseppe Catalano
Director	Igor Borghi