Eric Stern
Managing Director / Partner at Anonymous Content, Los Angeles
Culver City, Vereinigte Staaten von Amerika
TitelGentleman Jack
Agentur
Kampagne Gentleman Jack
Werbende Jack Daniel's
Marke Jack Daniel's
Datum der ersten Ausstrahlung/Veröffentlichung
Geschäftsbereich Whisky, Gin, Wodka
Story Hardworking. Genuine. Humble. Just a few words to describe the people of Lynchburg, Tennessee and whiskey makers in the Jack Daniel Distillery. But why not these words? Fashionable. Refined. Polished.


Brown-Forman and Arnold Worldwide are launching a new integrated effort in support of the Gentleman Jack premium Tennessee Whiskey brand, with the goal of introducing and increasing trial among Jack drinkers.


The campaign makes the point that even though Gentleman Jack is a step up in refinement, it’s still from the same people who make Jack Daniel’s, and it’s still made for friends of the brand.
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