|Titel||The New Volvo XC40 With Care By Volvo|
|Agentur||Forsman & Bodenfors|
|Kampagne||The New Volvo XC40 With Care By Volvo|
|Datum der ersten Ausstrahlung/Veröffentlichung|
|Slogan||By not owning things you are not owned by things|
|Story|| The new Volvo XC40 is a car you subscribe to, rather than own. To reflect this sustainable solution, the elegant film shows a young woman navigating a world cluttered with things: mail order packages, technology, consumer goods, a suffocation of stuff. The music? "My Favourite Things", of course. Finally, with the help of her non-owned vehicle, she breaks free.|
To capture the advantages of the new Volvo XC40, a car one subscribes to rather than owns, a young woman escapes a world suffocated by over-consumption. To the tune of "My Favourite Things", we see how not owning things is also the key to not being owned by things.
|Story (Originalsprache)||The new Volvo XC40 is Volvo’s first car sold through subscription. Because when it comes to mobility, access can be just as good – or even better – than ownership. In our new film promoting both the XC40 and the subscription offer Care By Volvo, we explore the idea that in a society of abundance, the things you own can end up owning you.And that by not owning things, you are not owned by things.|
|Soundtrack||My favorite things|
|Kreative Strategie||Bjarne Darwall|
|Agency Producer||Mats Wolgers|
|Executive Producer||Eric Stern|
|Direktor Fotografie||Max Goldman|
|Cutter||Thomas Grove Carter|
|Account Executive||Jenni Fuleki|
|Account Supervisor||Lena Olander|
|Account Supervisor||Alison Arnold|
|Art Director||Andreas Malm|
|Art Director||Karl Risenfors|
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