Ainhoa Wadsworth
Geschäftsführender Teilhaber at Havas London
London, Großbritannien
TitelBehind Closed Doors
Agentur
Kampagne Durex Explore
Werbende Reckitt Benckiser
Marke Durex
Datum der ersten Ausstrahlung/Veröffentlichung 2015 / 2
Geschäftsbereich Verhütungsmittel, Präservative & Schwangerschaftstests
Story We harnessed cutting edge dual screen technology to create the world's first synchronised dual screen film for the launch of Durex's new e-commerce website in the UK.
 
Philosophie When your mobile device is pointed at the TV or computer screen where the advert is playing, the Durex Explore app synchronises automatically to reveal the film’s alternative view on the second screen.
The integrated campaign runs across TV, mobile, online, PR, print and social. 
Medientyp Fernsehen
Länge
Mobile App development
Media Agency
Account Management
Creative Director
Creative Director
Agency Producer
Cutter
Planning
Copywriter
Planning
Head of Technology & Innovation
Film Production Co Producer
Direktor Fotografie
Agency Producer
Art Director
Creative Designer
Account Management
Account Management
Account Management
Head of Digital Delivery
Senior Digital Producer
Software Entwickler
Software Entwickler
Software Entwickler
Quality Assurance Manager
Film Director
Ton
Musik
Film Production Company
Post-Produktion

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