Irish Rugby Football Union - "Ireland Fan Sees Green For The First Time"

Rothco, part of Accenture Song

Rothco, part of Accenture Song Dublin 7, Irland

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Titel	Ireland Fan Sees Green For The First Time
Agentur	Rothco, part of Accenture Song
Kampagne	Ireland Fan Sees Green For The First Time
Werbende	Irish Rugby Football Union
Marke	Irish Rugby Football Union
Datum der ersten Ausstrahlung/Veröffentlichung	2019 / 9
Geschäftsbereich	Kultur, Freizeit & Sport
Story	The IRFU’s new campaign tells the story of one such fan. Bobby Blakeney, who has been an avid rugby supporter for 74 years, suffers from severe colour-blindness and is unable to distinguish accurately between green and red. Bobby rarely attends live matches and risks mistaking players for those on the opposing team when watching – even when he’s at home. The IRFU and ROTHCO, part of Accenture Interactive, set out to change this.
Medientyp	Case Study
Länge	108 seconds
Commercial Communication	Damian Devaney
Marketing Director	Padraig Power
Communications Director	stephen mcnamara
Digital Marketing Manager	Barry Cunningham
Marketing Manager	Jessica Long
Creative Director	Adam Crane
Texter	Eoin Conlon
Senior Account Executive	Andy Williams
Executive Producer	Al Byrnes
Strategist	Bronagh O'Donovan
Assistant Producer	Hannah Gallagher
Technischer Direktor	Daire Lennon
Developer	Niall Eccles
UI-Designer	Stephen Flynn
Projektmanager Digital	Orlagh Daly
Social Lead	Colm Cusack
Art Director	Jake Viramontez
Director of Marketing	Helen Browne